A few years ago squarespace.com launched their do-it-yourself logo building app. It was a way to add value for people who wanted to take a stab at creating their own logo. When I first heard of this logo application my knee-jerk designer reaction was, “Blasphemy!” But you can’t stop progress and I now think that this type of design-based tool …
Over the years many a client and person looking to create a logo has asked me if I had any ‘logo rules‘ that I follow? Here are the basics: 1) A logo should look as good in black and white as it does in color 2) A logo should not rely on color or gradients to work 3) A logo …
The foundation of any good brand consists of three elements, (1) name, (2) logo, and (3) tagline. These three elements form the ‘tip of the spear’. If these three elements are designed and positioned correctly in their marketplace, they become the cornerstone upon which a company can build brand continuity and equity.