LINEAGE
Lineage solves mailing and document management challenges.
My Role: I was the lead visual UI/UX designer tasked with developing and integrating the Lineage brand into their online presence. Also creating an e-commerce store that serves 4 different regions.
Customer Insights: I partnered with four regional offices and one other lead account manager to discover insights and concepts that address customer needs and behaviors.
Strategy & Vision: I created prototypes to share the vision and content strategy. This helped to build brand equity and drive customer decision making.
Leadership: I designed up and presented work to gain buy‐in from c-level stakeholders and general managers throughout the project lifecycle.
E-commerce: Worked with 4 different franchised regions to create unique order fulfillment strategies using a GEO-IP server.
I was also involved in the design and production of print brochures and directmail campaigns that coordinated with their monthly email and blog publications.
